Grabbing the Brass Ring
Profiles in Success
Like the coaching relationship itself, the marketing of my services is based on trust. Thus, a high percentage of my business comes through referrals from past and present clients — people who have experienced firsthand the benefits of personal and executive coaching. They know it has value because it has shown them tangible results. Here are just a few real-world examples.
The Burnt-Out Executive
Shelby is a 31-year-old account specialist who consulted me about the unhappiness she was feeling in her job. Shelby had worked for six years at a local insurance company and felt unfulfilled in her career. She had tried repeatedly to seek promotions to other more rewarding positions within the company, but she was repeatedly turned down.
In only three sessions, I helped Shelby revise her résumé, research and apply for a more promising position, and prepare for her interview. Shelby was hired on the spot and is now much happier in her career. Oh, and by the way, she also received a $5,000 raise over her old salary — which equals a tenfold return on her original investment in coaching!
The Reluctant Entrepreneur
Paul is a computer specialist who first consulted me about his difficulties in handling work-related stress. He was self-employed at the time and, at the age of 42, he was seeking a healthier balance between his business and his home life.
After about three months of coaching, Paul had a much better handle on the project that was causing the most stress, and he was able to manage both his time and the consultants working under him more effectively. He also began spending more quality time with his wife and children — and enjoying it.
Toward the end of our sessions, he came to a startling realization: psychologically, he was better suited to working for someone else than being self-employed. With the security of a regular paycheck and the reduction in the practical liabilities inherent in his type of work, he is now experiencing a superior quality of life, both at home and in his career.
The Beleaguered Business Owner
Stan is a small-business owner who initially hired me to help him learn how to run his company more efficiently. A 38-year-old jack of all trades with a marked habit of micromanaging, Stan had difficulty focusing on one project or task and bringing it to completion. Moreover, with his strong tendency to be a friend first and a boss second, he could not manage his employees effectively.
As a result of coaching, this client became much more successful at handing off to his staff those tasks that were not really suited to his natural talents. Stan is an outstanding salesman, and by spending more time selling, he was able to increase revenues dramatically.
He also radically altered the organizational dynamic within the company. By restructuring his employees' compensation package so that it was more in line with their actual productivity, he greatly reduced his anxiety about making payroll every month. In addition, production is up, and the people who work for him now respect him more than ever — both as a friend and as a boss.
Stan was able to put the coaching edge to work for him and his business, and the repercussions of that experience continue to be felt in his life and his career.